"Art is not what you see, but what you make others see."
French Artist, Edgar Degas, said this during his 60 year career. You can wiki him and find out more about him. This quote inspired some ideas in me and I was further inspired by my friend and designer, Heather Fonseca's blog post, Logos, Branding and Business Cards. She's thinking about how to best brand herself and her new business cards. Which brings me to...
We've all seen hundreds of business cards in our lifetime. I'm a firm believer in business cards still being an effective marketing tool, but when you have your logo, your name and contact info on it with no creativity whatsoever, you're just another business card. Remember, your first impression is the most important, but your business card is the tool that helps them remember that impression. Here's my business card for example.
There are 12 different designs to choose from on the back. My goal was to make my business card, not only unique, but fun; like trading cards. That's my brand and how I want to be perceived. Don't just tell people how great you are at what you do, show them. I can't tell you how many people have remembered me based on my business card alone. And the ones that learned about me through a third party, always mention the card that referred them to me. My card is saying to each potential client, "This is who I am and what makes me different from the rest". You can do the same. This troubled economy gives us the opportunity to be clever and think outside the box.
You might be thinking, "Dennis, I'm not an artist. This idea wouldn't work for me." That's because you're not thinking 4th dimensionally, as Doc Brown would say. Check out this idea from moo.com and see how you can take your favorite quotes (or some of your own knowledge) and place them on your cards.
So there you have it. I hope this has made you rethink your business card. If you have any questions, I'd love to help. I hope that Heather and I can team up on her ideas to bring her brand and new cards to life. If it works out I'll share the progress and final results. Thanks for reading and remember... it's not what you see, but what you make others see!