It’s always fun when new life gets pumped into a dying, or in this case, dead project. I think we can all agree on that. Originally set for a nature, recycling and restarting-themed poster design, this illustration started, stopped, died and was reborn.
Only a few sketches in, for one reason or another the original poster project fizzled. Digging my own sketches (I tend to do that at times), I pushed forward with a few late nights here and lunch hours with carrot and computer in hand and developed a finished illustration. By then, of course, it was nothing more than a personal piece I posted on my blog and moved on.
Sometimes when one project dies, an even larger one is born. Late in 2010, after seeing some of my work online, a musician contacted me about using the illustration, claiming it perfect for his album. He sent a copy of the unfinished album and what do you know? We were a match. The themes in the songs had the original concept in mind. The project, still in progress will allow me to use the illustration in a few different ways, which beats the hell out of its original purpose.
The original illustration is a mixture of linocut and digital techniques. The bears were hand drawn on linoleum and cut. I made a number of black ink pressings that were then scanned. I also cut textures in linoleum, which were also pressed and scanned. Using these scans and many Photoshop layers, the final illustration was created.
A square format of the illustration with additional type and design will be used for CD/album covers. The bears were redrawn digitally to be used (hopefully) for a screen-printed t-shirt. Depending on the budget — oh, those pesky budgets — the shirt may be printed by digital transfer. The same design will be used on tour stickers. Also, a yet-to-be-designed tour poster using the full illustration with added tour info will also be created and likely printed off-set on uncoated stock.
Have you ever had a dead project rise from the dead? What do you think about repurposing old designs for new clients? Is that fair to every client? Leave a comment and let us know. For more on Donny, go to http://design.clangboomsnap.com