Tuesday, April 5, 2011

Designing a Logo: Step 1

Back in December of last year I wrote a post named 5 Steps to the Birth of a Logo. In it, I explained the steps to professional logo design. Also in 2010, I had the pleasure of meeting fellow artist, Heather Fonseca, thanks to this blog. Heather is a Fashion/Doll Designer who runs the blog, Heather's Design Blog, where she talks about her work in doll design and fashion in general. We've been talking about designing a new logo for her for some time, and the stars finally aligned. Below is some of her work to get you acquainted. You can see more here.
This is the first of a series of posts that will show the process of designing a logo. This has the potential of blowing up in my face, but we're going to roll with it and have some fun. :D

Objective
My goal is to design an effective mark that will best represent her as a doll designer, illustrator and fashion designer. I also have to make it feel fun and whimsical. Whimsical being the specific word Heather used, which is a great word to describe what she's looking for. Sometimes I get "make it look awesome", so this word helps me tons. (Thanks, Heather!)

Step 1
To get started we're going to skip step 1, which is the research stage. It doesn't mean I skipped it, it just means I'm not going to show that step because it's not the fun stuff. So we're going to start with the sketching stage. Here is where I lay down tons and tons of thumbnails and sketches, simply to get the ideas flowing and see some possibilities. The following is just a medley of the 5 pages I filled out with ideas.


Keep in mind that some of these may become an actual design comp, of which there will be a total of 3. From those three preliminary comps, Heather will make a decision on which one best represents her. From there we make revisions and finalize.

I'm going to put my sketchbook away and revisit this tomorrow morning. I do this to look at the work with fresh eyes. You never want to get married to a girl you just met, so you don't want to do that with your sketches as well. I'll look through these ideas and find the best 3 to develop. I hope you stick around and come back. If you have any questions along the way, please make them in the comments section.

Happy Designing,

Dennis Salvatier (aka tanoshiboy)

If you'd like to see more of my sketches just click here.