Tuesday, January 3, 2012

A Brand Doesn't Need To Be Eye-Catching

If you've ever had a logo designed for your business (or perhaps you haven't), you'd know that it's one of the most important investments you're ever going to make. So when looking for the right person to do the job make sure he or she doesn't say "your logo needs to be eye catching". That's a bad sign they don't know what they're doing.

Lots of things are eye-catching. Here's a quick list...

1. A good looking woman giving away free beer at the car show
2. One of those guys waving a sign, listening to his iPod and dancing like a maniac
3. Wacky Waving Inflatable Arm Flailing Tube Men! (Thanks Family Guy)

And I'm sure you can think of a few more, but the point is even though these attract my attention, it doesn't mean I'm going to buy anything. The same goes for logo design.

What To Strive For
Your logo needs to be effective and memorable. Effectively telling a story and leaving a lasting impression that people will remember. Because the goal is to design a mark that will build a relationship with it's audience. That's why you buy Crest instead of Colgate or drink Starbucks instead of The Coffee Bean. There's an emotional tie there. A good logo designer works with this in mind.

Designs by Salvatier Studios
Conclusion
My favorite logo of the last year has been Starbucks' as a matter of fact. It encompasses everything I just explained and proves that less is more. So if you're thinking about investing in a logo (see the offer below), keep these words in mind, and please feel free to contact me if you have any questions.

Happy Designing,

Dennis


Do you disagree? Have you had any bad experiences with a logo designer or hate your logo? Please tell us about it in the comments section. And please use the social media icons to share. In your tweet use 'via @salvatier' so I can thank you. As a bonus, I'd like to offer readers of this post 15% off all of my branding packages from now until the end of January. Contact me for more info and mention this post or promo code TB2012.