As a man coming into his mid-thirties, I've noticed white hairs and wrinkles slowly creeping in. Luckily, I have some pretty damn good genes (Thanks Dad!), and usually I get mistaken for 23, which can backfire when you run a design business. I actually had a guy once tell me "what the hell am I gonna learn from you, boy? You're practically fresh out of your daddy's balls". True story.
The reason I bring this up is because brands also age, and that goes for all design in general; from marketing collateral to websites. In recent years it's been very popular for companies to rethink their brands. Some companies go with a complete new direction, like Peru's department of tourism...
But the other thing that's happening is what I call "design facelifts". No one is a better example of that than Starbucks. They really brought the brand down to the most essential, and it got a huge bucket of win from Starbucks fans and designers.
So there you have it, you don't have to commit to complete redesign, but if you're feeling like your design could use some excitement, maybe it's time for a design facelift. But wait, there's more! I'm not only the Salvatier Studios' owner, but I'm also a client. Yes, even Salvatier Studios was feeling a little aged after two years of sporting the same look. It was time for something new, so instead of going through a whole redesign, I decided it was time for a design facelift. Check it out...
Feel free to check out the entire site and see what a design facelift can do. I have to say I'm really excited about 2012 and this design facelift was a perfect idea. Maybe it's time for you to touch up the grey!
Do you think a design facelift is a viable way to reignite excitement in your design? Is there something else you'd suggest from a design perspective? Do you think you might as well go with a complete redesign? Let's here from the design community! Tell us in the comments section. And if this post has made you consider a design facelift or you have questions, please contact us. I'm giving away 25% off a design facelift to the first 5 people who tweet this post using "via @salvatier".