Tuesday, February 7, 2012

What might be right for you, may not be right for some

You might recognize my title if you watched sitcoms in the 80's. It felt appropriate to go with this part of the lyrics when thinking up a title for today's post. You'll see what I mean.

In a previous post about DC Comics' new logo, most people felt the peeling effect was not reminiscent of a comic page turning or successful in symbolizing the concept of revealing duality. But I found a new brand that takes that similar concept and makes it work beautifully.  The UK's Discovery History.

As you can see, the peel effect is used in this brand to reveal the past in contrast with the present. I think DC Comics really wanted to create something that worked well in animation first, but Discovery History focused on a strong static brand first, and an animated version second. The brand and all elements for broadcast were created by Pete & Tom, a London based design studio.

Discovery History Ident - BERLIN WALL from Discovery UK Creative on Vimeo.

Discovery History Ident - ST PAULS from Discovery UK Creative on Vimeo.

What do you think? Do you agree the concept that DC Comics tried to convey could have worked if their approach was more like Discovery History? Let us know in the comments section and share this post using the social media icons. If tweeting, please use via @salvatier, so I can properly thank you!