At some point in your life you were probably told that looks aren't everything and that personality goes a long way. It's true in life and it's very true when it comes to branding. 2012 has been a huge year for rebranding and not every attempt has been successful. As I've stated before, a logo identifies a business in it's simplest form with the use of a mark or icon; think of Nike's swoosh. Now you may not believe me but that swoosh has personality. Back in 1971, Carolyn Davidson had no idea what she had designed was going to be a world renowned brand, but she designed it nevertheless. Many times logos have personality injected through their design and that personality is a huge reason of why it becomes a successful brand.The following are some of this year's rebrands and some commentary to boot.
design facelift may have been in order, this is not what I had in mind. Again, a sans serif font, but this time coupled with a 3D hat. What?
So as you can see sometimes you leave well enough alone. This might sound counter productive coming from a designer who specializes in logo design and brand identity design, but I've talked people out of redesigning their logos in the past and suggested instead a minor facelift to inject a little excitement. Design is successful when it's effective, not just attractive. People establish emotional ties with brands after all, and if they don't see the personality in your logo, they may not want to see what's behind it.
What do you think of these examples? Do you like some of them or do you agree that they fell short? Got any exampled of other let downs or perhaps you can present some successful candidates? Whatever it is, tell us about it in the comments section and please share this post in a tweet using @salvatier. Thanks for reading!